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22 feb 2019

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What does "goodwill value of assets" mean?

Context>>>>>>>>>>>>>>>>>>.
Both Coca-Cola and Kraft Heinz Co., companies that claim Buffett’s Berkshire Hathaway Inc. as their largest shareholder, have shown in the past two weeks just how hard it is to navigate shifting consumer tastes. Coca-Cola shares slumped last week amid a lackluster profit forecast. On Friday, Kraft Heinz fell to a record low after announcing a $15.4 billion writedown of the goodwill value of assets including the Kraft and Oscar Mayer trademarks.

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What does "goodwill value of assets" mean?

Context>>>>>>>>>>>>>>>>>>.
Both Coca-Cola and Kraft Heinz Co., companies that claim Buffett’s Berkshire Hathaway Inc. as their largest shareholder, have shown in the past two weeks just how hard it is to navigate shifting consumer tastes. Coca-Cola shares slumped last week amid a lackluster profit forecast. On Friday, Kraft Heinz fell to a record low after announcing a $15.4 billion writedown of the goodwill value of assets including the Kraft and Oscar Mayer trademarks.
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