verb (used with object), gild·ed or gilt, gild·ing. to coat with gold, gold leaf, or a gold-colored substance. to give a bright, pleasing, or specious aspect to. Archaic. to make red, as with blood. or to overlay with or as if with a thin covering of gold. : to give money to. to give an attractive but often deceptive appearance to was hired to gild the company's image.